We love that there is a World Kindness Day. You could be cynical and say that you shouldn't need such a hashtag event. But in our view, if there's going to be a day that celebrate cupcakes and brussel sprouts, shouldn't kindness be at the top of the list.
It also feels like the world is a much less kind place than it used to be. Every day the news is full of events and actions that fall on the other side of the spectrum.
So we fully embrace World Kindness Day as a reminder that every day should be filled with kindness.
Our new Kindness (make it a verb) bag may upset your English teachers, but you get the idea.